Before someone reaches out, schedules an appointment, or fills out a contact form, they’ve probably already spent time on your website forming an opinion about you and your organization. And whether we realize it or not, a huge part of that first impression comes from the photos. As they say, a picture is worth a thousand words.

Another graduation season is in the books, folks. It was MKP’s 19th year documenting graduations. This year we photographed 8,493 grads. You read that right - we got to celebrate with OVER EIGHT THOUSAND GRADS, across eleven schools, and twenty-two graduation ceremonies.

The terms headshot, portrait, and brand photo get used interchangeably all the time. They're all the same thing anyway, right?

Kind of. But not really.

Each type of image does something different. And knowing the difference can change how you are coming across in your website and marketing.

For companies that send teams into the field (electricians, technicians, service providers) your brand isn’t just represented online, it’s represented at someone’s front door, in their home.

Before someone invites your team in, most customers have already done a deep dive on your company. They’ve visited your website, stalked your photos, and decided whether your company and your team feels like people they can trust.