On the Job: Morningside house Senior Living
I got to check out Morningside House Senior Living in Blue Bell, PA recently - definitely a hidden gem in Montgomery County. Exploring these senior living communities might be my new favorite on assignment days! Seeing the real connections between staff and residence is just so nice!
Case Study: Clemens Food Group "Now Hiring" Billboard Campaign
Clemens Food Group was gearing up to do a big hiring push and wanted to grab the attention of local candidates by utilizing billboards.
Recruitment billboard ads have a tough job. Drivers only see a billboard for a few seconds so the image has to do most of the work. Clemens needed photos that would read instantly from the road and show what the jobs actually are. The goal was to make the driver or passenger driving by think, I could see myself there. And if you’re me think Oh my gosh I want to work with those people!
On the Job: Montgomery School
I recently spent the day at the Montgomery School, a Preschool–8 independent school in Chester Springs. I went from preschoolers asking "why?" about everything, to lower schoolers testing water samples outdoors, to middle schoolers working through STEAM projects that were well beyond anything I did at their age. In between I caught their chapel, the arts, and plenty of muddy, happy moments in the outdoor classroom.
Consistent Photography Creates a Stronger Brand Experience
You know when you land on a website and everything just feels like it belongs together?
The colors. The copy. The photos. It all feels like the same brand. That doesn’t happen by accident.
Consistent photography is a big part of what makes a brand feel recognizable and put together. That doesn’t mean every photo needs to look exactly the same, it means your photos should feel like they belong to the same organization.
On the Job: Delaware Valley University Alumni Magazine
Always a quick yes when there are animals involved and University is right down the street! Delaware Valley University is located in Doylestown, PA and I got to spend some time on campus shooting for Horizons, their alumni magazine.
DelVal started back in 1896 as the National Farm School, and that hands-on learning experience is still a big part of who they are today.
Big Bonus: DelVal is also home to Terrain, which is absolutely beautiful. If you're ever in the area, make time to stop by!
Have a magazine, website, or campaign that needs photos built to flex? Let's talk!
On the Job: Germantown Academy
This spring, I spent two full days photographing Germantown Academy, a school that is literally older than the United States itself. We covered A LOT of ground bouncing around campus—six miles a day, if my pedometer is to be believed—and looking back through the full photo library, I’m not sure how we managed to fit so much into just two shoot days.
Case Study: Holy family University Magazine
Holy Family University, a Catholic university based in Philadelphia, brought me back for another project this year — this time for Votis, the university's alumni magazine. The assignment was to shoot the photography behind "My Mission," a feature built around one question: how do you live the lessons of Holy Family?
On the Job: Villa Joseph Marie
Villa Joseph Marie High School is a private all-girls high school in the busy center of Holland, Pennsylvania - although when you’re on campus it really doesn’t feel that way. I got to spend a day in an out of classrooms, walking around campus and getting a little jealous of all the amazing sisterhood moments happening (high school didn’t look this fun in the early 2000’s). From the library to center stage - to church and an outside lunch, we really hit it all.
Marketing Teams Need More Than Just Headshots
Why Your Marketing Team Needs More Than Just Headshots: Most of my email requests start the same way: "We need updated headshots." I agree, headshots are important for some instances.. but they’re just one small piece of the puzzle that makes up your marketing.