The Center for Loss and Bereavement is a non-profit grief support center based in Skippack, Pennsylvania, the only organization of its kind in the greater Philadelphia region that offers professional counseling, peer support groups for all ages, and community grief programming under one roof. For over 26 years, the Center has served as a trusted resource for individuals and families navigating some of life's most difficult moments.

A lot goes into preparing for a photoshoot — coordinating schedules, getting the right people in the room, making sure everything reflects your brand. Once the session wraps, the work moves behind the scenes. Here's what that process looks like, and how it's designed to get your images into your hands and ready to use.

Hiring a photographer isn’t just about booking a date and getting a few headshots. The right photographer should help you create images that actually support your brand, strengthen your messaging, and give you content you can use across your website, social, and marketing campaigns.

D1 Dentistry recently took ownership of an existing dental office in Lansdale. As part of the transition to new ownership, the team wanted their website and marketing materials to reflect the updated leadership, environment, and patient experience, while maintaining the practice’s status as a family business, its long history, and ties to the community.

When your imagery stays frozen in a place in time, it eventually creates a disconnect between what your organization looks like today and what visitors see online.

So the question isn’t whether your website photos should be updated, it’s how often. In a perfect photography utopia we’d all have staff photographers who are on site to constantly tell the story of our work, but we all know the world is far from perfect. So what’s a reasonable minimum?

I recently had the opportunity to photograph the grand opening of CHOPT, documenting the launch of their newest location and the energy that comes with welcoming a community into a space for the first time.

Research continuously shows that visuals have a big influence on decision-making online. Up to 75% of users judge a company’s credibility based on website design and photos before even reading your content.

Here’s the part that matters even more: People remember only 10% of information three days after reading it. Add a photo? Recollection improves by 65%.

I got to work with Princeton's School of Public and International Affairs (SPIA) for the first time this year. I'm always blown away by the intelligent and thoughtful people I get to meet in this line of work – SPIA is a perfect example of a community where curiosity, rigor, and genuine commitment to public service come together in a way that’s both inspiring and energizing.

Check out more photos from our session.

There’s nothing wrong with stock photos (she says, side-eyeing the multicultural handshake). They’re bright. They’re polished. They’re easy. And they’re usually ridiculous. They’re also completely forgettable. If you’ve ever scrolled a website and felt a serious sense of déjà vu, congrats — you’ve discovered the “copy + paste but make it branding” era of the internet.