If you know one thing about me, you know I am a BIG fan of dogs. I am partial to boxers (I’ve had five), but any dog is a good dog in my book. When North Penn Animal Hospital was working on a new website and updated brand and called ME to update their photos, I was unbelievably excited — I don’t think I’ve ever answered an email faster. Offer me the chance to spend the day with the team in Lansdale and pet every dog I could find?? Dreams do come true.

When you invest in hosting an event, whether it’s a conference, gala, fundraiser, retreat, or company celebration, you’re doing a lot more than just having a party. When you host these events, you’re creating an opportunity to tell a story, market your brand, and create a  connection with your audience. Professional photography turns these moments into marketing assets that you can use long after the event is over.

At Melissa Kelly Photography, my team and I help organizations capture the energy, emotion, and intentionality behind your events so you can leverage those photos across platforms year-round. Here’s why professional event photography delivers such a strong ROI.

Back in October, I had the chance to photograph “Contested Frames: Taiwan’s Indigenous Peoples Confronting the Colonial Gaze” at the Temple Anthropology Lab & Museum. It was one of those projects that stays with you long after you pack up your gear.

When your organization launches a brand-new event, capturing the right visuals from day one is key to building momentum for future marketing campaigns. Recently, we had the opportunity to photograph EW Community Day, an event designed to bring the community together for a day of fun, learning, and engagement. Besides documenting the day, the goal was to create a library of marketing ready images that could be used to promote future events and show the value of attending future events.

The campus of Holy Family University came alive as the institution officially launched its new campaign, “Bold Vision: Empowering Futures. Transforming Lives.

As you plan your 2026 marketing budget and plans, you’ve probably already added the usual line items: social media ads, website updates, email campaigns, print advertisements, the list goes on. One item that often gets overlooked is professional photography.

Whether you’re a small business owner, nonprofit, or educational institution, investing in high-quality photography is all about creating connection and credibility that drives actual results.

Widener University Homecoming weekend is always a good time! Last year we had picture perfect weather, so we were due for a little drizzle this year (while inconvenient for the event, made for some memorable photos)! This year, MKP team member, Theresa, ran with the show and did an amazing job capturing every event across campus, both big and small. I’m so thankful for the incredible team I’ve assembled over the years. Their professionalism makes sure every client experiences the same high-quality photography we’re known for.

So you've finally decided to invest in your brand or business with professional branding photos. Or maybe you're ready to update those "pre-covid" photos that you could've sworn you took 2 years ago but… that was almost 6 years ago. (Ouch.) Either way, it’s time to get it done, and the first step is to find the right photographer. One who will actually get you and your business.

Still Rise Farms is a special place. Founded by Dr. Monique Gary, a surgical oncologist and PCOM alumna, the 40-acre farm offers holistic wellness support for individuals navigating the challenges of cancer and chronic illness. I spent some inspiring time at the farm with Dr. Gary to create some images for PCOM’s Digest Magazine.