I have been working with the Center for Loss and Bereavement for a few years now, and I love supporting their mission any way that I can. In April they held their 5th Annual Strides of Hope 5K at Heebner Park in Worcester, PA. This event raised funds and awareness for grief support services at the Center and brought together the community to remember loved ones. The day was filled with hope, healing, and connection.

But also, how has it been 18 years? Here are a few things I’ve learned along the way and a few favorites from our whirlwind of a May so far.

If it’s been a while since your institution updated the photos on your website, you’re not alone. Time gets away from us when we aren’t paying attention and pretty quickly your ‘new lifestyle photos’ are 3 years old. The faces on your site may have long since graduated, and some other cringe fashion trend from your youth is making a comeback. But don’t stress, one of the easiest (and most impactful) ways to breathe new life into your website and online presence is by updating your branding photos.

High-quality photography is no longer just a nice-to-have for medical practices, it is an essential part of communicating trust, professionalism, and care. Whether you're running a family practice, specialty clinic, or large medical group, quality images can strengthen your connection with current and prospective patients.

Here are a few key strategies for using photography effectively in healthcare marketing.

Recently I had the opportunity to photograph a community event hosted by Main Line Health and local emergency services: the launch of the Delaware County Overdose Response Team. This new initiative brings together police, EMTs, and peer recovery specialists to provide immediate support and resources to individuals in the aftermath of an overdose.

Whether you're a small business owner, a marketing director, or a nonprofit leader, knowing the difference between corporate and commercial photography can help you make the best investment for your brand’s visibility and success.

Both corporate and commercial photography styles serve different purposes, and understanding which one you need will make sure your visual content actually works for you, not against you.

Asplundh Concert Hall at West Chester University was packed last month with supporters celebrating Dr. Laurie Bernotsky's inauguration as West Chester University's 16th President. Having met Dr. Bernotsky for some branding photos prior to this event, I can tell you she's absolutely brilliant and has such genuine enthusiasm for WCU's future.

Before we let Women’s History Month slip away, we wanted to share our recent collaboration with Lasalle University during their 2025 Women in Leadership Award Luncheon.

Lasalle’s Women in Leadership Award Luncheon celebrates the achievements of exceptional women who have made significant impacts in leadership roles. The event highlights their contributions to various fields and provides a platform for inspiration and networking. And this year, it just happened to fall on International Women’s Day!