For PCOM's Digest Magazine, we followed Kara Evans, DO '23, through a full day of her surgery residency at Temple Health–Chestnut Hill Hospital. No posed shots, no "can you do that again but smile." Just her actual day, start to finish.

Photography Helps You Recruit Better

When people consider hiring Melissa Kelly Photography, they usually think marketing, branding, or website photos — content geared towards potential clients. But there’s so much more that quality professional photography can be doing for your business than communicating with clients.

We spent a day at Wehrung's shooting the whole operation — the warehouse, the lumberyard, and the retail store up front. Forklifts, stacked lumber, the yard in action, plus the bright aisles and staff on the retail side. Good mix of gritty and polished, which is exactly what a place like this needs for marketing.

Before someone reaches out, schedules an appointment, or fills out a contact form, they’ve probably already spent time on your website forming an opinion about you and your organization. And whether we realize it or not, a huge part of that first impression comes from the photos. As they say, a picture is worth a thousand words.

Another graduation season is in the books, folks. It was MKP’s 19th year documenting graduations. This year we photographed 8,493 grads. You read that right - we got to celebrate with OVER EIGHT THOUSAND GRADS, across eleven schools, and twenty-two graduation ceremonies.

I have lived near Meadowood, a senior living community, for most of my life, and had always assumed it fit the traditional retirement-home stereotype. But in spending some time there, it turns out that Meadowood is built different.

The terms headshot, portrait, and brand photo get used interchangeably all the time. They're all the same thing anyway, right?

Kind of. But not really.

Each type of image does something different. And knowing the difference can change how you are coming across in your website and marketing.

I headed out to Mechanicsburg, Pennsylvania a couple times this spring to visit Messiah University for some marketing work. It had been a few years since their last campus shoot, so we had a wide variety of subjects on the shot list. Of course plenty of photos of campus and active classroom shots, as well as time to find all the quiet little nooks Messiah has to offer. The healthy mix of formal and candid shots gave the final gallery a really nice range that the University will be able to use in a mix of marketing spaces for years to come.

For companies that send teams into the field (electricians, technicians, service providers) your brand isn’t just represented online, it’s represented at someone’s front door, in their home.

Before someone invites your team in, most customers have already done a deep dive on your company. They’ve visited your website, stalked your photos, and decided whether your company and your team feels like people they can trust.