If there’s one word that sums up my time with Ballinger, it’s collaboration. The Ballinger team operates with an impressive sync—designers, architects, and strategists working seamlessly across the many (many) layers of each project. Each turn down a new hallway revealed a different group deep in conversation: brainstorming, sketching, problem-solving, and building ideas together in real time.

This fall, I had the chance to visit Merion Mercy Academy again, and it was such a great day on campus. The goal for this shoot was to refresh their photo library with a mix of classroom candids and lifestyle shots featuring students. We had a solid plan going in, but left plenty of room to move things around and capture moments as they naturally unfolded.

As 2025 wraps up, I’ve been sitting with a lot of gratitude and reflection. Every year teaches me something new, but this one felt especially defining. Not louder. Not busier. Just clearer.

This year wasn’t about chasing more. It was about refining what already matters: how I work, who I work with, and why I do what I do in the first place.

Here are a few of the biggest shifts that shaped 2025.

Getting the call from Marymount University in Arlington, Virginia made my heart skip a beat. I love traveling and learning about different institutions and communities. Marymount was looking to update their branding photos, so we settled on a shoot day this fall, and then two more in the coming spring. Exploring a new campus and uncovering its hidden gems is one of my favorite parts of this work, and Marymount was full of them. Marymount’s campus is a cozy 21 acres built into a hill, and I just LOVE the way the buildings interplay with each other. From elevated walkways and a maze of staircases to light-filled hallways – smiling students and faculty were quite literally around every corner.

If you know one thing about me, you know I am a BIG fan of dogs. I am partial to boxers (I’ve had five), but any dog is a good dog in my book. When North Penn Animal Hospital was working on a new website and updated brand and called ME to update their photos, I was unbelievably excited — I don’t think I’ve ever answered an email faster. Offer me the chance to spend the day with the team in Lansdale and pet every dog I could find?? Dreams do come true.

Back in October, I had the chance to photograph “Contested Frames: Taiwan’s Indigenous Peoples Confronting the Colonial Gaze” at the Temple Anthropology Lab & Museum. It was one of those projects that stays with you long after you pack up your gear.

When your organization launches a brand-new event, capturing the right visuals from day one is key to building momentum for future marketing campaigns. Recently, we had the opportunity to photograph EW Community Day, an event designed to bring the community together for a day of fun, learning, and engagement. Besides documenting the day, the goal was to create a library of marketing ready images that could be used to promote future events and show the value of attending future events.

The campus of Holy Family University came alive as the institution officially launched its new campaign, “Bold Vision: Empowering Futures. Transforming Lives.

As you plan your 2026 marketing budget and plans, you’ve probably already added the usual line items: social media ads, website updates, email campaigns, print advertisements, the list goes on. One item that often gets overlooked is professional photography.

Whether you’re a small business owner, nonprofit, or educational institution, investing in high-quality photography is all about creating connection and credibility that drives actual results.