Good corporate photos do something amazing: they make your business feel real. Instead of being just another company name, you become actual people doing meaningful work. Your headshots show the people behind the title. Your team photos capture the energy at your office. And those candid shots of your team hard at work? They tell the story of what your company is all about.

Spent some time with the students and teachers at St. John’s Prep for some branding photo updates. We were there in the Fall, but smart marketing professionals know that a new season = new photos!

Saint John’s Prep is just outside of Boston and has a beautiful 175 acre campus for their 1,400+ middle and high school students. I always love being able to tell a school’s community story through photos.

I have been working with the Center for Loss and Bereavement for a few years now, and I love supporting their mission any way that I can. In April they held their 5th Annual Strides of Hope 5K at Heebner Park in Worcester, PA. This event raised funds and awareness for grief support services at the Center and brought together the community to remember loved ones. The day was filled with hope, healing, and connection.

But also, how has it been 18 years? Here are a few things I’ve learned along the way and a few favorites from our whirlwind of a May so far.

If it’s been a while since your institution updated the photos on your website, you’re not alone. Time gets away from us when we aren’t paying attention and pretty quickly your ‘new lifestyle photos’ are 3 years old. The faces on your site may have long since graduated, and some other cringe fashion trend from your youth is making a comeback. But don’t stress, one of the easiest (and most impactful) ways to breathe new life into your website and online presence is by updating your branding photos.

Asplundh Concert Hall at West Chester University was packed last month with supporters celebrating Dr. Laurie Bernotsky's inauguration as West Chester University's 16th President. Having met Dr. Bernotsky for some branding photos prior to this event, I can tell you she's absolutely brilliant and has such genuine enthusiasm for WCU's future.

Before we let Women’s History Month slip away, we wanted to share our recent collaboration with Lasalle University during their 2025 Women in Leadership Award Luncheon.

Lasalle’s Women in Leadership Award Luncheon celebrates the achievements of exceptional women who have made significant impacts in leadership roles. The event highlights their contributions to various fields and provides a platform for inspiration and networking. And this year, it just happened to fall on International Women’s Day!

Photographing Penn University’s LALSA’s 28th Annual Conference presented an exciting challenge: capturing multiple speakers against a similar backdrop while making sure each photo still feels unique. By adjusting angles, lighting, depth of field, and composition, we could create photos that highlight the energy and individuality of each speaker. Pair that with some energizing networking photos and you have a pretty perfect event gallery.