Case Study: Clemens Food Group "Now Hiring" Billboard Campaign
Clemens Food Group was gearing up to do a big hiring push and wanted to grab the attention of local candidates by utilizing billboards.
Recruitment billboard ads have a tough job. Drivers only see a billboard for a few seconds so the image has to do most of the work. Clemens needed photos that would read instantly from the road and show what the jobs actually are. The goal was to make the driver or passenger driving by think, I could see myself there. And if you’re me think Oh my gosh I want to work with those people!
Consistent Photography Creates a Stronger Brand Experience
You know when you land on a website and everything just feels like it belongs together?
The colors. The copy. The photos. It all feels like the same brand. That doesn’t happen by accident.
Consistent photography is a big part of what makes a brand feel recognizable and put together. That doesn’t mean every photo needs to look exactly the same, it means your photos should feel like they belong to the same organization.
Marketing Teams Need More Than Just Headshots
Why Your Marketing Team Needs More Than Just Headshots: Most of my email requests start the same way: "We need updated headshots." I agree, headshots are important for some instances.. but they’re just one small piece of the puzzle that makes up your marketing.
On the Job: Bryn Mawr Rehab Hospital Impact Report
We recently asked to photograph patients for Bryn Mawr Rehab Hospital's Impact Report, and we could barely wait until publication date to share these amazing stories of resilience.
We won't spoil it here (you can read the full story for yourself), but it's a great reminder of why we love working on projects like this.
Real people, real recovery, real impact.
How Photography Helps You Recruit Better
Photography Helps You Recruit Better
When people consider hiring Melissa Kelly Photography, they usually think marketing, branding, or website photos — content geared towards potential clients. But there’s so much more that quality professional photography can be doing for your business than communicating with clients.
Your Website Is Making Introductions For You. Is It Doing a Good Job?
Before someone reaches out, schedules an appointment, or fills out a contact form, they’ve probably already spent time on your website forming an opinion about you and your organization. And whether we realize it or not, a huge part of that first impression comes from the photos. As they say, a picture is worth a thousand words.
Headshot, Portrait, Brand Photo: They're Not the Same Thing
The terms headshot, portrait, and brand photo get used interchangeably all the time. They're all the same thing anyway, right?
Kind of. But not really.
Each type of image does something different. And knowing the difference can change how you are coming across in your website and marketing.
What Happens After the Shoot
A lot goes into preparing for a photoshoot — coordinating schedules, getting the right people in the room, making sure everything reflects your brand. Once the session wraps, the work moves behind the scenes. Here's what that process looks like, and how it's designed to get your images into your hands and ready to use.
What Questions Marketing Professionals Should Ask Their Photographer
Hiring a photographer isn’t just about booking a date and getting a few headshots. The right photographer should help you create images that actually support your brand, strengthen your messaging, and give you content you can use across your website, social, and marketing campaigns.