business, Visual Marketing Strategy Melissa Kelly business, Visual Marketing Strategy Melissa Kelly

Why Working the Right Clients Make All the Difference (and How to Find Them)

Being a photographer isn't just about filling a dropbox full of images, it's about partnering with organizations that value storytelling and understand the importance of visual branding.

These clients understand that photography is an investment in their story. They're not looking for generic stock photos or trying to cut corners. They want images that capture the authenticity of their community and mission.

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business Melissa Kelly business Melissa Kelly

Building a Photography Team You Can Trust

We all have the same 24 hours. As a business owner, there (hopefully!) comes a time when your calendar fills up, inquiries keep coming in, and you find yourself wishing you could be in two places at once. As a photographer, often the only way to scale your business is to bring on help. When the amount of work became overwhelming, and I wasn’t able to clone myself, I decided that I needed to build a team I could trust.

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Your website called, it’s tired of wearing the same photos from 2022

If it’s been a while since your institution updated the photos on your website, you’re not alone. Time gets away from us when we aren’t paying attention and pretty quickly your ‘new lifestyle photos’ are 3 years old. The faces on your site may have long since graduated, and some other cringe fashion trend from your youth is making a comeback. But don’t stress, one of the easiest (and most impactful) ways to breathe new life into your website and online presence is by updating your branding photos.

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On the Job: Main Line Health

Recently I had the opportunity to photograph a community event hosted by Main Line Health and local emergency services: the launch of the Delaware County Overdose Response Team. This new initiative brings together police, EMTs, and peer recovery specialists to provide immediate support and resources to individuals in the aftermath of an overdose.

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How to Choose Between Corporate & Commercial Photography

Whether you're a small business owner, a marketing director, or a nonprofit leader, knowing the difference between corporate and commercial photography can help you make the best investment for your brand’s visibility and success.

Both corporate and commercial photography styles serve different purposes, and understanding which one you need will make sure your visual content actually works for you, not against you.

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On the Job: Lasalle University’s 2025 Women in Leadership Award Luncheon

Before we let Women’s History Month slip away, we wanted to share our recent collaboration with Lasalle University during their 2025 Women in Leadership Award Luncheon.

Lasalle’s Women in Leadership Award Luncheon celebrates the achievements of exceptional women who have made significant impacts in leadership roles. The event highlights their contributions to various fields and provides a platform for inspiration and networking. And this year, it just happened to fall on International Women’s Day!

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on the job: university of Pennsylvania’s 28th annual LALSA Conference

Photographing Penn University’s LALSA’s 28th Annual Conference presented an exciting challenge: capturing multiple speakers against a similar backdrop while making sure each photo still feels unique. By adjusting angles, lighting, depth of field, and composition, we could create photos that highlight the energy and individuality of each speaker. Pair that with some energizing networking photos and you have a pretty perfect event gallery.

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Real Moments Sell More Tickets: How Candid Event Photos Drive Event Attendance

Sometimes it feels like we are drowning in a sea of perfectly curated content where every Instagram feed looks like a magazine spread, every LinkedIn post feels like it went through three rounds of PR approvals, and you know as well as I do, we're all getting a little numb to it. This is exactly why candid event photography is one of my favorite things. True candid images should become your best friend when it comes to marketing your next corporate event.

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