How to Choose Between Corporate & Commercial Photography
Whether you're a small business owner, a marketing director, or a nonprofit leader, knowing the difference between corporate and commercial photography can help you make the best investment for your brand’s visibility and success.
Both corporate and commercial photography styles serve different purposes, and understanding which one you need will make sure your visual content actually works for you, not against you.
What is Corporate Photography?
Corporate photography is all about showing off your company, your people, and your culture. It’s typically used for internal and external communications that support your business image.
Common uses:
Headshots and team photos
Office environment and lifestyle photos
Company events or conferences
PR, recruitment, and company brochures
These photos are used to build your brand identity, foster employee engagement and build trust. The right corporate photos make your brand credible, approachable, and professional. They are often featured on websites, LinkedIn profiles, internal newsletters, and pitch decks.
What is Commercial Photography?
Commercial photography focuses on creating images specifically designed to sell. Whether that’s a product, service, or idea, these images are marketing-driven visuals used in advertising and promotional materials.
Common uses:
Advertising (online, print, and social media)
Lifestyle shoots for branding campaigns
Product photography
Marketing materials (brochures, flyers, mailers)
This type of photography is often more stylized and concept-driven, with attention to lighting, composition, and visual storytelling, all designed to spark interest and drive consumer action.
So, What’s the Difference?
The main difference lies in the intended use
(see table to the right).
Why It Matters
When you use the right type of photography for your business goals, your visuals become a strategic asset, not just a pretty picture.
Let’s say you're revamping your website:
A sleek team page with updated headshots (corporate) helps customers feel connected
Eye-catching photos of your product or services in use (commercial) can turn visitors into buyers.
It’s not uncommon for brands to need both professional portraits that humanize your team and creative imagery that supports your sales funnel. Ready to get started? Reach out today to learn more!