Your website called, it’s tired of wearing the same photos from 2022

Education PhotographyCorporate PhotographyVisual Marketing StrategyRecent Work

May 22

If it’s been a while since your institution updated the photos on your website, you’re not alone. Time gets away from us when we aren’t paying attention and pretty quickly your ‘new lifestyle photos’ are 3 years old. The faces on your site may have long since graduated, and some other cringe fashion trend from your youth is making a comeback. But don’t stress, one of the easiest (and most impactful) ways to breathe new life into your website and online presence is by updating your branding photos.

Here’s why it matters (and how to make the most of those images):

1. First Impressions Count - Prospective students, parents, and faculty are all judging your institution before they ever step foot on campus, and your website is often their first stop. Authentic, high-quality photos show the real faces, spaces, and energy of your campus community. It creates connection and trust instantly.

2. Keep It Current - If your homepage still features students from five graduating classes ago, it’s time for a refresh. Branding photo shoots are a goldmine of updated content: diverse student life, faculty interaction, modern campus spaces, and the moments that make your school stand out.

3. Consistency Is Key - Cohesive, professionally styled photos help tie your site together visually. Whether it’s admissions, academics, or student services, using branded images across all pages reinforces your message and makes your school look polished and unified.

4. Make the Most of Your Investment - Once you have your photoshoot, make sure those photos don’t just sit in a folder. Build them into landing pages, faculty bios, program features, and student testimonials. A single image can tell a powerful story when placed strategically.

Want to see how Scranton University brought their website to life with photos from our recent shoot? Here are a few snapshots from the day and how they used them to give their site a fresh, authentic feel.

Ready to update your college or university’s branding photos? Let’s chat!