On the Job: North Penn Animal Hospital

If you know one thing about me, you know I am a BIG fan of dogs. I am partial to boxers (I’ve had five), but any dog is a good dog in my book. When North Penn Animal Hospital was working on a new website and updated brand and called ME to update their photos, I was unbelievably excited — I don’t think I’ve ever answered an email faster. Offer me the chance to spend the day with the team in Lansdale and pet every dog I could find?? Dreams do come true.

Their original website was primarily stock photos and staff portraits, and they needed a way to differentiate themselves as a local, family business to compete with the many practices being bought up and consolidated by Big Business. We talked a lot about their goals and vibes right off the bat — I was so happy that my lifestyle and culture work would align to help tell their story.