Sometimes, photoshoots get treated like a box to check: schedule a shoot, get the images back, update the website, post a few times on social media, and move on. 

Brand photography isn’t meant to be one-and-done, well planned and executed photography is meant to last.

Photos have the ability to shape how people perceive your brand, build a level of trust between your brand and consumers, and in the end, play a part in whether or not someone engages with your content over time.

Corporate photography has changed a lot over the last decade – even in the last few years things seem to have picked up the pace. It’s not just about headshots or event documentation, today’s corporate visuals play a more strategic role in branding, communications and overall marketing. And they compete in a very busy visual marketplace. Check out how companies and photographers are adapting to new expectations and storytelling trends in 2026.

If you know one thing about me, you know I am a BIG fan of dogs. I am partial to boxers (I’ve had five), but any dog is a good dog in my book. When North Penn Animal Hospital was working on a new website and updated brand and called ME to update their photos, I was unbelievably excited — I don’t think I’ve ever answered an email faster. Offer me the chance to spend the day with the team in Lansdale and pet every dog I could find?? Dreams do come true.

When you invest in hosting an event, whether it’s a conference, gala, fundraiser, retreat, or company celebration, you’re doing a lot more than just having a party. When you host these events, you’re creating an opportunity to tell a story, market your brand, and create a  connection with your audience. Professional photography turns these moments into marketing assets that you can use long after the event is over.

At Melissa Kelly Photography, my team and I help organizations capture the energy, emotion, and intentionality behind your events so you can leverage those photos across platforms year-round. Here’s why professional event photography delivers such a strong ROI.

As you plan your 2026 marketing budget and plans, you’ve probably already added the usual line items: social media ads, website updates, email campaigns, print advertisements, the list goes on. One item that often gets overlooked is professional photography.

Whether you’re a small business owner, nonprofit, or educational institution, investing in high-quality photography is all about creating connection and credibility that drives actual results.

Still Rise Farms is a special place. Founded by Dr. Monique Gary, a surgical oncologist and PCOM alumna, the 40-acre farm offers holistic wellness support for individuals navigating the challenges of cancer and chronic illness. I spent some inspiring time at the farm with Dr. Gary to create some images for PCOM’s Digest Magazine. 

The transition to corporate work wasn't something I planned in the early days of MKP. (If I’m honest, I’m really not much of a planner, I’m more of a “recognize your opportunities and seize them” kind of gal.) It happened gradually as I began exploring what else my photography could accomplish beyond documenting life's big moments. It didn’t take long to I realize that the skills I was using while shooting weddings and portraits had many more applications than I imagined.

It’s probably true that most people don’t get excited about annual reports. But they can be exciting, especially when they are telling a real story - and great photography is one of the best ways to deliver that message.

Whether you’re wrapping up a big year or sharing your organization’s long-term impact, your visuals can do more than just “fill space” between the numbers. Here’s how to make your annual report photography feel intentional, human, and story-driven.

Photographing the Ministry of Awe inside the old Manufacturers’ National Bank isn’t just about documentation, it’s about stepping into a space that’s constantly shifting. With over 20 rooms and six towering floors of evolving art, each visit offers reveals something new. The goal is to preserve not just what’s on the walls, but the energy in each room.