The Mindset Shift that took me from Wedding Photographer to Corporate Partner

The transition to corporate work wasn't something I planned in the early days of MKP. (If I’m honest, I’m really not much of a planner, I’m more of a “recognize your opportunities and seize them” kind of gal.) It happened gradually as I began exploring what else my photography could accomplish beyond documenting life's big moments. It didn’t take long to I realize that the skills I was using while shooting weddings and portraits had many more applications than I imagined.

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How to Make Your Annual Report Photography Tell a Story

It’s probably true that most people don’t get excited about annual reports. But they can be exciting, especially when they are telling a real story - and great photography is one of the best ways to deliver that message.

Whether you’re wrapping up a big year or sharing your organization’s long-term impact, your visuals can do more than just “fill space” between the numbers. Here’s how to make your annual report photography feel intentional, human, and story-driven.

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business, Visual Marketing Strategy Melissa Kelly business, Visual Marketing Strategy Melissa Kelly

Why Working the Right Clients Make All the Difference (and How to Find Them)

Being a photographer isn't just about filling a dropbox full of images, it's about partnering with organizations that value storytelling and understand the importance of visual branding.

These clients understand that photography is an investment in their story. They're not looking for generic stock photos or trying to cut corners. They want images that capture the authenticity of their community and mission.

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Your website called, it’s tired of wearing the same photos from 2022

If it’s been a while since your institution updated the photos on your website, you’re not alone. Time gets away from us when we aren’t paying attention and pretty quickly your ‘new lifestyle photos’ are 3 years old. The faces on your site may have long since graduated, and some other cringe fashion trend from your youth is making a comeback. But don’t stress, one of the easiest (and most impactful) ways to breathe new life into your website and online presence is by updating your branding photos.

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From Staff Portraits to Patient Stories: Photography Strategies for Medical Practices

High-quality photography is no longer just a nice-to-have for medical practices, it is an essential part of communicating trust, professionalism, and care. Whether you're running a family practice, specialty clinic, or large medical group, quality images can strengthen your connection with current and prospective patients.

Here are a few key strategies for using photography effectively in healthcare marketing.

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How to Choose Between Corporate & Commercial Photography

Whether you're a small business owner, a marketing director, or a nonprofit leader, knowing the difference between corporate and commercial photography can help you make the best investment for your brand’s visibility and success.

Both corporate and commercial photography styles serve different purposes, and understanding which one you need will make sure your visual content actually works for you, not against you.

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How to Choose the Right Photographer for a Successful Billboard Campaign

Millennials and Zoomers are so tired of online ads (I mean, aren’t we all). Think of how quickly you skip an online ad or install an ad blocker. Out-of-Home advertising (OOH) or, ya know, billboards, can use authentic and honest messaging to influence consumers… AND, you can’t ad block a billboard!

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