Hiring a photographer isn’t just about booking a date and getting a few headshots. The right photographer should help you create images that actually support your brand, strengthen your messaging, and give you content you can use across your website, social, and marketing campaigns.

D1 Dentistry recently took ownership of an existing dental office in Lansdale. As part of the transition to new ownership, the team wanted their website and marketing materials to reflect the updated leadership, environment, and patient experience, while maintaining the practice’s status as a family business, its long history, and ties to the community.

When your imagery stays frozen in a place in time, it eventually creates a disconnect between what your organization looks like today and what visitors see online.

So the question isn’t whether your website photos should be updated, it’s how often. In a perfect photography utopia we’d all have staff photographers who are on site to constantly tell the story of our work, but we all know the world is far from perfect. So what’s a reasonable minimum?