There’s nothing wrong with stock photos (she says, side-eyeing the multicultural handshake). They’re bright. They’re polished. They’re easy. And they’re usually ridiculous. They’re also completely forgettable. If you’ve ever scrolled a website and felt a serious sense of déjà vu, congrats — you’ve discovered the “copy + paste but make it branding” era of the internet.

We all have the same 24 hours. As a business owner, there (hopefully!) comes a time when your calendar fills up, inquiries keep coming in, and you find yourself wishing you could be in two places at once. As a photographer, often the only way to scale your business is to bring on help. When the amount of work became overwhelming, and I wasn’t able to clone myself, I decided that I needed to build a team I could trust.