Widener University Homecoming weekend is always a good time! Last year we had picture perfect weather, so we were due for a little drizzle this year (while inconvenient for the event, made for some memorable photos)! This year, MKP team member, Theresa, ran with the show and did an amazing job capturing every event across campus, both big and small. I’m so thankful for the incredible team I’ve assembled over the years. Their professionalism makes sure every client experiences the same high-quality photography we’re known for.

Last month, the Drexel Dragons traded textbooks for paddles as students from LeBow College of Business’s Executive Doctorate in Business Administration (DBA) program took to the river for a day of dragon boat racing.

Asplundh Concert Hall at West Chester University was packed last month with supporters celebrating Dr. Laurie Bernotsky's inauguration as West Chester University's 16th President. Having met Dr. Bernotsky for some branding photos prior to this event, I can tell you she's absolutely brilliant and has such genuine enthusiasm for WCU's future.

Before we let Women’s History Month slip away, we wanted to share our recent collaboration with Lasalle University during their 2025 Women in Leadership Award Luncheon.

Lasalle’s Women in Leadership Award Luncheon celebrates the achievements of exceptional women who have made significant impacts in leadership roles. The event highlights their contributions to various fields and provides a platform for inspiration and networking. And this year, it just happened to fall on International Women’s Day!

Millennials and Zoomers are so tired of online ads (I mean, aren’t we all). Think of how quickly you skip an online ad or install an ad blocker. Out-of-Home advertising (OOH) or, ya know, billboards, can use authentic and honest messaging to influence consumers… AND, you can’t ad block a billboard!

At the end of January, Villanova University hosted their Annual Women in Tech Conference. In 2025, Villanova celebrated 10 years of hosting the conference, so I was excited that our team was able to cover the event once again this year.

Widener’s Homecoming weekend had it all…Tailgate Village and Wild Zone, Flag and Wreath Laying Ceremony, Alumni Reunions, Statue Unveilings, the Homecoming Court Reception, a traditional Broom Drill, and finally, of course, the Homecoming Football Game. The schedule was jam packed and we were thanking the weather gods for a beautiful weekend to be running from event to event. As always, the MKP team made it possible to be everywhere at once!

As a higher education marketing professional, you know that campus open houses are a prime opportunity to showcase your institution’s unique offerings to prospective students and their families. These events are crucial in the decision-making process, providing a firsthand experience of the campus environment and community, but are you maximizing your marketing efforts when it comes to advertising the event? When was the last time you evaluated your marketing strategies?