Being a photographer isn't just about filling a dropbox full of images, it's about partnering with organizations that value storytelling and understand the importance of visual branding.

These clients understand that photography is an investment in their story. They're not looking for generic stock photos or trying to cut corners. They want images that capture the authenticity of their community and mission.

Good corporate photos do something amazing: they make your business feel real. Instead of being just another company name, you become actual people doing meaningful work. Your headshots show the people behind the title. Your team photos capture the energy at your office. And those candid shots of your team hard at work? They tell the story of what your company is all about.

We all have the same 24 hours. As a business owner, there (hopefully!) comes a time when your calendar fills up, inquiries keep coming in, and you find yourself wishing you could be in two places at once. As a photographer, often the only way to scale your business is to bring on help. When the amount of work became overwhelming, and I wasn’t able to clone myself, I decided that I needed to build a team I could trust.

If it’s been a while since your institution updated the photos on your website, you’re not alone. Time gets away from us when we aren’t paying attention and pretty quickly your ‘new lifestyle photos’ are 3 years old. The faces on your site may have long since graduated, and some other cringe fashion trend from your youth is making a comeback. But don’t stress, one of the easiest (and most impactful) ways to breathe new life into your website and online presence is by updating your branding photos.

Whether you're a small business owner, a marketing director, or a nonprofit leader, knowing the difference between corporate and commercial photography can help you make the best investment for your brand’s visibility and success.

Both corporate and commercial photography styles serve different purposes, and understanding which one you need will make sure your visual content actually works for you, not against you.

Sometimes it feels like we are drowning in a sea of perfectly curated content where every Instagram feed looks like a magazine spread, every LinkedIn post feels like it went through three rounds of PR approvals, and you know as well as I do, we're all getting a little numb to it. This is exactly why candid event photography is one of my favorite things. True candid images should become your best friend when it comes to marketing your next corporate event.

This year, one of my long-time clients, Philadelphia College of Osteopathic Medicine (PCOM), is celebrating their 125th anniversary. This year-long celebration of course includes many events and awards, but also features several issues of their alumni magazine dedicated to honoring PCOM’s past, present, and future.

This fall, I had the opportunity to travel to Mississippi for a two-day shoot at Alcorn State University. The first day we had beautiful, sunny fall weather, while the second brought an overcast, foggy atmosphere. Spending two full days on location provided a wonderful variety of weather and backdrops, resulting in a diverse collection of outdoor photos. While on campus there was no shortage of programs to document. We hopped from the business school, to the tennis courts, agricultural courses in the chicken coop and radio & television hands-on-experience on set. It was a great experience to travel outside of my usual stomping grounds and challenge myself in a fresh setting.