Case Study: Clemens Food Group "Now Hiring" Billboard Campaign
Clemens Food Group was gearing up to do a big hiring push and wanted to grab the attention of local candidates by utilizing billboards.
Recruitment billboard ads have a tough job. Drivers only see a billboard for a few seconds so the image has to do most of the work. Clemens needed photos that would read instantly from the road and show what the jobs actually are. The goal was to make the driver or passenger driving by think, I could see myself there. And if you’re me think Oh my gosh I want to work with those people!
Consistent Photography Creates a Stronger Brand Experience
You know when you land on a website and everything just feels like it belongs together?
The colors. The copy. The photos. It all feels like the same brand. That doesn’t happen by accident.
Consistent photography is a big part of what makes a brand feel recognizable and put together. That doesn’t mean every photo needs to look exactly the same, it means your photos should feel like they belong to the same organization.
On the Job: Villa Joseph Marie
Villa Joseph Marie High School is a private all-girls high school in the busy center of Holland, Pennsylvania - although when you’re on campus it really doesn’t feel that way. I got to spend a day in an out of classrooms, walking around campus and getting a little jealous of all the amazing sisterhood moments happening (high school didn’t look this fun in the early 2000’s). From the library to center stage - to church and an outside lunch, we really hit it all.
On the Job: Marymount University
I headed out to Arlington, Virginia this spring to visit Marymount University for some marketing work. We built in two days on campus, which meant we could come back the next morning for the spots where the light just wasn't cooperating the day before, and catch a few angles we'd missed the first time around. The two days also let us pop into so many different locations and classrooms which really shows off the university as a whole. That extra day made a real difference — the gallery ended up with a nice range of shots the University can use across their marketing in a variety of ways.
How Photography Helps You Recruit Better
Photography Helps You Recruit Better
When people consider hiring Melissa Kelly Photography, they usually think marketing, branding, or website photos — content geared towards potential clients. But there’s so much more that quality professional photography can be doing for your business than communicating with clients.
On the Job: Wehrung’s
We spent a day at Wehrung's shooting the whole operation — the warehouse, the lumberyard, and the retail store up front. Forklifts, stacked lumber, the yard in action, plus the bright aisles and staff on the retail side. Good mix of gritty and polished, which is exactly what a place like this needs for marketing.
On the Job: Meadowood Senior Living
I have lived near Meadowood, a senior living community, for most of my life, and had always assumed it fit the traditional retirement-home stereotype. But in spending some time there, it turns out that Meadowood is built different.
on the job: Messiah University
I headed out to Mechanicsburg, Pennsylvania a couple times this spring to visit Messiah University for some marketing work. It had been a few years since their last campus shoot, so we had a wide variety of subjects on the shot list. Of course plenty of photos of campus and active classroom shots, as well as time to find all the quiet little nooks Messiah has to offer. The healthy mix of formal and candid shots gave the final gallery a really nice range that the University will be able to use in a mix of marketing spaces for years to come.
Real Workers, Real Impact: Why Customers Trust What They Can See
For companies that send teams into the field (electricians, technicians, service providers) your brand isn’t just represented online, it’s represented at someone’s front door, in their home.
Before someone invites your team in, most customers have already done a deep dive on your company. They’ve visited your website, stalked your photos, and decided whether your company and your team feels like people they can trust.