For companies that send teams into the field (electricians, technicians, service providers) your brand isn’t just represented online, it’s represented at someone’s front door, in their home.

Before someone invites your team in, most customers have already done a deep dive on your company. They’ve visited your website, stalked your photos, and decided whether your company and your team feels like people they can trust.

The Center for Loss and Bereavement is a non-profit grief support center based in Skippack, Pennsylvania, the only organization of its kind in the greater Philadelphia region that offers professional counseling, peer support groups for all ages, and community grief programming under one roof. For over 26 years, the Center has served as a trusted resource for individuals and families navigating some of life's most difficult moments.

There’s nothing wrong with stock photos (she says, side-eyeing the multicultural handshake). They’re bright. They’re polished. They’re easy. And they’re usually ridiculous. They’re also completely forgettable. If you’ve ever scrolled a website and felt a serious sense of déjà vu, congrats — you’ve discovered the “copy + paste but make it branding” era of the internet.