This fall, I had the chance to visit Merion Mercy Academy again, and it was such a great day on campus. The goal for this shoot was to refresh their photo library with a mix of classroom candids and lifestyle shots featuring students. We had a solid plan going in, but left plenty of room to move things around and capture moments as they naturally unfolded.

Getting the call from Marymount University in Arlington, Virginia made my heart skip a beat. I love traveling and learning about different institutions and communities. Marymount was looking to update their branding photos, so we settled on a shoot day this fall, and then two more in the coming spring. Exploring a new campus and uncovering its hidden gems is one of my favorite parts of this work, and Marymount was full of them. Marymount’s campus is a cozy 21 acres built into a hill, and I just LOVE the way the buildings interplay with each other. From elevated walkways and a maze of staircases to light-filled hallways – smiling students and faculty were quite literally around every corner.

If you know one thing about me, you know I am a BIG fan of dogs. I am partial to boxers (I’ve had five), but any dog is a good dog in my book. When North Penn Animal Hospital was working on a new website and updated brand and called ME to update their photos, I was unbelievably excited — I don’t think I’ve ever answered an email faster. Offer me the chance to spend the day with the team in Lansdale and pet every dog I could find?? Dreams do come true.

Photographing the Ministry of Awe inside the old Manufacturers’ National Bank isn’t just about documentation, it’s about stepping into a space that’s constantly shifting. With over 20 rooms and six towering floors of evolving art, each visit offers reveals something new. The goal is to preserve not just what’s on the walls, but the energy in each room.

But also, how has it been 18 years? Here are a few things I’ve learned along the way and a few favorites from our whirlwind of a May so far.

Asplundh Concert Hall at West Chester University was packed last month with supporters celebrating Dr. Laurie Bernotsky's inauguration as West Chester University's 16th President. Having met Dr. Bernotsky for some branding photos prior to this event, I can tell you she's absolutely brilliant and has such genuine enthusiasm for WCU's future.

As a higher education marketing professional, you know that campus open houses are a prime opportunity to showcase your institution’s unique offerings to prospective students and their families. These events are crucial in the decision-making process, providing a firsthand experience of the campus environment and community, but are you maximizing your marketing efforts when it comes to advertising the event? When was the last time you evaluated your marketing strategies?

I love creating brand photos for new and established businesses. Planning a brand photoshoot is a great way to build a strong visual identity for your business and compliments a cohesive marketing plan. I’ve photographed hundreds of different industries and here are the five common mistakes I see when it comes to brand photoshoots.