We recently asked to photograph patients for Bryn Mawr Rehab Hospital's Impact Report, and we could barely wait until publication date to share these amazing stories of resilience.

We won't spoil it here (you can read the full story for yourself), but it's a great reminder of why we love working on projects like this.

Real people, real recovery, real impact.

Photography Helps You Recruit Better

When people consider hiring Melissa Kelly Photography, they usually think marketing, branding, or website photos — content geared towards potential clients. But there’s so much more that quality professional photography can be doing for your business than communicating with clients.

I have lived near Meadowood, a senior living community, for most of my life, and had always assumed it fit the traditional retirement-home stereotype. But in spending some time there, it turns out that Meadowood is built different.

For companies that send teams into the field (electricians, technicians, service providers) your brand isn’t just represented online, it’s represented at someone’s front door, in their home.

Before someone invites your team in, most customers have already done a deep dive on your company. They’ve visited your website, stalked your photos, and decided whether your company and your team feels like people they can trust.

Back in the winter, I got the opportunity to run around Manayunk and capture small businesses for an article they wrote, “Power Couples of Manayunk,” how fun is that?!

Hiring a photographer isn’t just about booking a date and getting a few headshots. The right photographer should help you create images that actually support your brand, strengthen your messaging, and give you content you can use across your website, social, and marketing campaigns.

D1 Dentistry recently took ownership of an existing dental office in Lansdale. As part of the transition to new ownership, the team wanted their website and marketing materials to reflect the updated leadership, environment, and patient experience, while maintaining the practice’s status as a family business, its long history, and ties to the community.

When your imagery stays frozen in a place in time, it eventually creates a disconnect between what your organization looks like today and what visitors see online.

So the question isn’t whether your website photos should be updated, it’s how often. In a perfect photography utopia we’d all have staff photographers who are on site to constantly tell the story of our work, but we all know the world is far from perfect. So what’s a reasonable minimum?

Research continuously shows that visuals have a big influence on decision-making online. Up to 75% of users judge a company’s credibility based on website design and photos before even reading your content.

Here’s the part that matters even more: People remember only 10% of information three days after reading it. Add a photo? Recollection improves by 65%.