If it’s been a while since your institution updated the photos on your website, you’re not alone. Time gets away from us when we aren’t paying attention and pretty quickly your ‘new lifestyle photos’ are 3 years old. The faces on your site may have long since graduated, and some other cringe fashion trend from your youth is making a comeback. But don’t stress, one of the easiest (and most impactful) ways to breathe new life into your website and online presence is by updating your branding photos.

High-quality photography is no longer just a nice-to-have for medical practices, it is an essential part of communicating trust, professionalism, and care. Whether you're running a family practice, specialty clinic, or large medical group, quality images can strengthen your connection with current and prospective patients.

Here are a few key strategies for using photography effectively in healthcare marketing.

Whether you're a small business owner, a marketing director, or a nonprofit leader, knowing the difference between corporate and commercial photography can help you make the best investment for your brand’s visibility and success.

Both corporate and commercial photography styles serve different purposes, and understanding which one you need will make sure your visual content actually works for you, not against you.

Millennials and Zoomers are so tired of online ads (I mean, aren’t we all). Think of how quickly you skip an online ad or install an ad blocker. Out-of-Home advertising (OOH) or, ya know, billboards, can use authentic and honest messaging to influence consumers… AND, you can’t ad block a billboard!

This year, one of my long-time clients, Philadelphia College of Osteopathic Medicine (PCOM), is celebrating their 125th anniversary. This year-long celebration of course includes many events and awards, but also features several issues of their alumni magazine dedicated to honoring PCOM’s past, present, and future.

This fall, I had the opportunity to travel to Mississippi for a two-day shoot at Alcorn State University. The first day we had beautiful, sunny fall weather, while the second brought an overcast, foggy atmosphere. Spending two full days on location provided a wonderful variety of weather and backdrops, resulting in a diverse collection of outdoor photos. While on campus there was no shortage of programs to document. We hopped from the business school, to the tennis courts, agricultural courses in the chicken coop and radio & television hands-on-experience on set. It was a great experience to travel outside of my usual stomping grounds and challenge myself in a fresh setting.

As the end of the year quickly approaches, now is the time for your organization to ramp up your fundraising efforts. Around the holidays, many supporters are eager to make meaningful contributions to a good cause to support your mission.

Crafting engaging and authentic blog posts is a powerful way to remind your audience of the impact they can make and inspire end-of-year giving. Blog posts can also be repurposed into multiple social media formats (think carousels, short form videos and interactive stories) and used throughout the last few months of the year. Here are eight blog post ideas to help your non-profit stand out and encourage contributions as the year comes to a close.

We spent two days shooting at Saint John’s Prep on a pretty perfect Fall day recently. Spending two days on campus really allowed us to capture such a wide variety of photos and content that SJP will be able to use all year long. From music class to robotics, science labs to the teachers’ lounge, we captured it all, even a group of students running around campus with bug nets all in the name of science!