When you invest in hosting an event, whether it’s a conference, gala, fundraiser, retreat, or company celebration, you’re doing a lot more than just having a party. When you host these events, you’re creating an opportunity to tell a story, market your brand, and create a  connection with your audience. Professional photography turns these moments into marketing assets that you can use long after the event is over.

At Melissa Kelly Photography, my team and I help organizations capture the energy, emotion, and intentionality behind your events so you can leverage those photos across platforms year-round. Here’s why professional event photography delivers such a strong ROI.

High-quality photography is no longer just a nice-to-have for medical practices, it is an essential part of communicating trust, professionalism, and care. Whether you're running a family practice, specialty clinic, or large medical group, quality images can strengthen your connection with current and prospective patients.

Here are a few key strategies for using photography effectively in healthcare marketing.

Recently I had the opportunity to photograph a community event hosted by Main Line Health and local emergency services: the launch of the Delaware County Overdose Response Team. This new initiative brings together police, EMTs, and peer recovery specialists to provide immediate support and resources to individuals in the aftermath of an overdose.

Millennials and Zoomers are so tired of online ads (I mean, aren’t we all). Think of how quickly you skip an online ad or install an ad blocker. Out-of-Home advertising (OOH) or, ya know, billboards, can use authentic and honest messaging to influence consumers… AND, you can’t ad block a billboard!

The Pennsylvania Conference for Women attracted nearly 9,000 women to Philadelphia this year. Our team was there in 2023 so I was happy to be back at it with my right hand woman, Theresa. I love what the event stands for and am so grateful I was able to be involved in my own way.

Conferences, tradeshows and company retreats are pivotal for knowledge sharing, networking, and branding your business or institution. When planning events like these, your budget is often stretched across numerous categories: venue, speakers, materials, refreshments, and countless other details. It can be easy to overlook or opt out of professional photo and video coverage of your event. But not investing in visual coverage for your conference could end up costing you valuable marketing opportunities in the future. The photographs taken during these annual events play a crucial role in extending their impact far beyond the event itself.

Local 375 of the International Brotherhood of Electrical Workers in Allentown, PA began with only 17 charter members. Throughout the years, they have grown their membership to an impressive 1,000 members who are employed in electrical trade construction, public works departments, cable television and communications, power generation, and other related industries.

AI-generated images have gained attention for their efficiency, creativity, and my personal favorite, super creepy AI fails. However, there is nothing that can compare to the authenticity and human connection that is created only by real photographs. I’ll tell you why.

When searching for ways to boost website traffic and enhance website search engine optimization (SEO), businesses often focus on strategies revolving around keywords and content. However, the images on your website also play a crucial role in its search engine performance, which are often overlooked in the flurry of SEO tactics.