Understanding the Gap Between DIY and Professional Photography
Wondering if there is a real distinction between whipping out your iPhone and professional photography? Let's break it down and explore the key differences that could make or break your marketing strategy. Check out why investing in a photographer could be a game-changer for your business or institution.
Navigating a Rebrand: How and when to Refresh Your Company's Image
As businesses evolve and market landscapes shift, more and more companies, organizations, and institutions are revamping their brands to secure a competitive edge. A Hanover Research study found that 75% of companies did work on their brand between 2020 and 2021. A 2022 UpCity survey found that 51% of businesses had changed their branding since Covid-19 began.
On the Job: Wes Carver electric
While my work brings me all over the east coast, nothing makes me happier than getting a call from a local business in my hometown. Wes Carver Electrical has been owned and operated in little old Lansdale, Pennsylvania since 1999. Before they were ever clients, I have walked my dogs past their building on Broad Street a thousand times, and seen their signature vans all around town serving the community. They gave me a call in November to take some professional team photos to update their website. Wes has been a returning customer for several years, and understands the importance of incorporating regularly updated team photos to build a unified and authentic brand image.
On the Job: Villanova University’s 2024 Women in Tech Conference
At the end of January, Villanova University hosted their 9th Annual Women in Tech Conference and asked me to document this impressive event. A chance to document women doing incredible work in the technology field (or any field for that matter)? YES PLEASE.
On the Job: Jill Bodensteiner
It’s Women’s History Month! All month! What better opportunity is there for me to highlight some of the incredible and influential women I have worked with over the years (and there have been many). One of these phenomenal women is Jill Bodensteiner.
a year of thanks
As the year draws to a close, I find myself reflecting on all the interesting jobs and people I’ve gotten to work with this year. 2023 has been a unique journey – one filled with incredible opportunities, challenges, and growth. As a professional photographer, I have been fortunate to work with a diverse array of businesses and universities, each with its own distinct story to tell.
on the job: novatia marketing shoot
So far in this life of mine, my proximity to mass spectrometers and other complex lab equipment was mostly from crime scene procedurals like CSI. And of course I’ve gotten to visit many college and university labs with a catalog of new and old equipment in my photography career. Lucky for me, Novatia reached out in hopes we could update their staff headshots and lab photos at their cutting-edge facility in Newtown, PA.
8 reasons professional photography is integral to your annual report
If you are involved in the business side of things for any sort of big business, non profit, or educational institution, then annual reports are nothing new to you. The yearly publication — whether produced in digital or print (or both!) — is a showcase of your institution.
on the job: pa conference for women headshots
The Pennsylvania Conference for Women attracted more than 8,000 women to our fair city last month. It’s been a few years since I attended the conference and I was thrilled to be back! I love what the event stands for and am so grateful I was able to be involved in my own way.