Wondering if there is a real distinction between whipping out your iPhone and professional photography? Let's break it down and explore the key differences that could make or break your marketing strategy. Check out why investing in a photographer could be a game-changer for your business or institution.

As businesses evolve and market landscapes shift, more and more companies, organizations, and institutions are revamping their brands to secure a competitive edge. A Hanover Research study found that 75% of companies did work on their brand between 2020 and 2021. A 2022 UpCity survey found that 51% of businesses had changed their branding since Covid-19 began.

While my work brings me all over the east coast, nothing makes me happier than getting a call from a local business in my hometown. Wes Carver Electrical has been owned and operated in little old Lansdale, Pennsylvania since 1999. Before they were ever clients, I have walked my dogs past their building on Broad Street a thousand times, and seen their signature vans all around town serving the community. They gave me a call in November to take some professional team photos to update their website. Wes has been a returning customer for several years, and understands the importance of incorporating regularly updated team photos to build a unified and authentic brand image.

As the seasons shift, so do the visual landscapes around us. But what about your website and social media platforms? Is it time to refresh your online presence to reflect the current season? With Spring on the horizon, here are some compelling reasons to update your website photos with the changing seasons.

It’s Women’s History Month! All month! What better opportunity is there for me to highlight some of the incredible and influential women I have worked with over the years (and there have been many). One of these phenomenal women is Jill Bodensteiner.

In today's fast-paced and digital world, establishing a strong and unified brand image is crucial for businesses looking to stand out in the market. While logos, color schemes, and messaging of course play a significant role in brand building, one often overlooked element is the power of team photos. Now more than ever, consumers are looking to connect with the people behind the brand to develop a more personal connection. Whether it’s stylized headshots or on-the-job candids, capturing the essence of your team through professional and authentic photographs can be a game-changer in creating a cohesive and relatable brand identity.

As the year draws to a close, I find myself reflecting on all the interesting jobs and people I’ve gotten to work with this year. 2023 has been a unique journey – one filled with incredible opportunities, challenges, and growth. As a professional photographer, I have been fortunate to work with a diverse array of businesses and universities, each with its own distinct story to tell.

The Pennsylvania Conference for Women attracted more than 8,000 women to our fair city last month. It’s been a few years since I attended the conference and I was thrilled to be back! I love what the event stands for and am so grateful I was able to be involved in my own way.

Branding can often feel like an vague term. The general idea is easy enough to grasp but when you dig down, it gets harder to wrap your head around. A lot of different things a business or organization or school does to stand out falls under the branding umbrella. One component of branding is photography, of course. But, just within photography, what you choose to photograph and how you organize and deploy those images can have huge impacts on the messages you’re sending to the world. One thing I love to tell anyone who is starting a new brand or considering a rebrand is: don’t sleep on lifestyle branding.