Local 375 of the International Brotherhood of Electrical Workers in Allentown, PA began with only 17 charter members. Throughout the years, they have grown their membership to an impressive 1,000 members who are employed in electrical trade construction, public works departments, cable television and communications, power generation, and other related industries.

Lifestyle marketing photography is a great way to show off your brand in a more approachable, real world way. Lifestyle marketing can also be used as a tool to show off your product/services, recruit new employees and even as a tactic to retain the team you have. I have seen this successfully implemented in the past during my shoots with Ballinger and Swartley Bros and more recently with Cecilian Partners.

Traditions build a school and its legacy. Mount Saint Joseph Academy has its fair share of traditions. From Alumnae Induction, to Commencement, Freshmen Fest and the Golden Girls Luncheon (I’d like an invite to that please); they are always recognizing and celebrating their past and current students and I am here for it.

I think a lot of us can agree that COVID created some kind of time warp where 2020 feels both like a lifetime ago and somehow also like it was just yesterday. In the evolving education landscape, classroom images can quickly become outdated and when VSB reached out to update their mask-free image gallery for the first time since pre-COVID I was pretty excited to jump into the classroom and get to work.

At the end of January, Villanova University hosted their 9th Annual Women in Tech Conference and asked me to document this impressive event. A chance to document women doing incredible work in the technology field (or any field for that matter)? YES PLEASE.

It’s Women’s History Month! All month! What better opportunity is there for me to highlight some of the incredible and influential women I have worked with over the years (and there have been many). One of these phenomenal women is Jill Bodensteiner.

In today's fast-paced and digital world, establishing a strong and unified brand image is crucial for businesses looking to stand out in the market. While logos, color schemes, and messaging of course play a significant role in brand building, one often overlooked element is the power of team photos. Now more than ever, consumers are looking to connect with the people behind the brand to develop a more personal connection. Whether it’s stylized headshots or on-the-job candids, capturing the essence of your team through professional and authentic photographs can be a game-changer in creating a cohesive and relatable brand identity.

I’m so fortunate that my work allows me to meet many talented individuals in industries across the board. In November, we were invited to be a part of the two-week event “When Heaven Meets Earth: Experiencing Taiwan’s Sacred Statues” at Saint Joseph’s University.

In October, we had the honor of documenting The Wall That Heals exhibit for Upper Providence Township. The Vietnam Veterans Memorial Fund (VVMF) introduced this traveling replica of the iconic Vietnam Veterans Memorial in Washington, D.C in 1996. The purpose was to bring the solemnity and significance of the memorial to various communities across the United States. Since its inauguration, The Wall That Heals has journeyed to nearly 700 communities nationwide, extending the healing legacy of the original Memorial to millions.