Branding can often feel like an vague term. The general idea is easy enough to grasp but when you dig down, it gets harder to wrap your head around. A lot of different things a business or organization or school does to stand out falls under the branding umbrella. One component of branding is photography, of course. But, just within photography, what you choose to photograph and how you organize and deploy those images can have huge impacts on the messages you’re sending to the world. One thing I love to tell anyone who is starting a new brand or considering a rebrand is: don’t sleep on lifestyle branding. 

MAKE YOUR BUSINESS CONFERENCE STAND OUT AND HAVE ATTENDEES TALKING BY ADDING A HEADSHOT STATION TO YOUR CONFERENCE PLANNING CHECKLIST.

Executive portraits are a huge part of the outward image for any leader, no matter what industry. Whether you are talking about higher ups at a huge, multinational corporation with thousands of employees or the CEO of a small business with only twenty or thirty employees, executive portraits are often the first impression of an institution’s leadership.

GETTING STUDENTS ONBOARD FOR CAMPUS EVENTS CAN BE HARD. SHOWING GROWTH OPPORTUNITY THROUGH PREVIOUS EVENT PHOTOS AND STUNNING IMAGES CAN HELP INCREASE TRAFFIC.

The number of social media users around the world reached a staggering 4.70 billion in 2022.

REALTOR HEADSHOTS ARE AN ESSENTIAL PART OF ANY REAL ESTATE AGENT’S MARKETING TOOL KIT. FIND OUT THE BEST TIPS FOR A SUCCESSFUL REALTOR HEADSHOT SESSION.

if you run a business, do you really need professional photos? we take a look at 5 compelling reasons why the answer has to be yes!

ARE YOU LOOKING TO BUILD YOUR PERSONAL BRAND IN THE NEW YEAR? THESE PERSONAL BRANDING TIPS CAN HELP YOU REACH NEW HEIGHTS IN 2021 AND BEYOND.