How Often Should You Update Your Branding Photos?
If your company has invested in branding photos before, you already know how powerful they can be for marketing. Professional photos don’t just show what you do, they help people connect with your team, your values, and the experience of working with your business. But here’s the deal: branding photos aren’t a one-and-done investment. Your company grows, your team evolves, and your visuals should reflect that.
So, how often should you update them? Let’s check it out.
When your business changes
If you’ve added new services, shifted your focus, or rebranded, it’s time for fresh photos. Updated photos communicate clearly to clients what you offer today, not what you did a year ago. Outdated visuals can unintentionally create confusion or make your business seem behind the curve.
When your team changes
For companies, it’s not just about the founder or leadership team. If you’ve hired new staff, promoted key team members, or simply want to spotlight the people behind your brand, updated headshots and group photos help put names to faces and build trust with your audience.
At least every other year
Even if your services and team haven’t shifted much, a regular photo update is a smart habit. It gives your website, proposals, and social media a fresh look and shows clients you’re active and invested in your business presence.
Seasonal or campaign refreshes
If your company runs seasonal promotions, produces regular content, or thrives on a dynamic social media presence, mini sessions throughout the year are a great way to keep your image library full and flexible.
The Thrive Wealth Management example
A great example of this is our session with Thrive Wealth Management. Along with a brand update, Thrive wanted to update their headshots, capture candids of their staff working together, and add detailed shots of their new office space. This gave them a versatile collection of images that highlight both their professionalism and their approachable culture, something clients can instantly feel when they visit their website or social channels.
The bottom line
Your branding photos should reflect your business as it is right now. If your website or LinkedIn page feels out of sync with the company you’ve worked so hard to build, it’s a sign that it’s time for an update. And the best part? A photo refresh doesn’t just check a box, it’s an opportunity to celebrate your growth, showcase your team, and share the story of your business with the people you want to reach.
